The Future of Financial Services

VIB launched Vie, the first Virtual Financial Advisor, to help breakthrough the financial industry and advance the platform.

Creative Concept
Vie, a Virtual Financial Advisor, help break the stereotype of how a typical financial savvy person will look like. Not only making finance world easier to understand, Vie will connect financial services with the young people and help them gain confidence.

How we used Meta platforms
Built an integrated ecosystem with Vie to create awareness and relevance. Vie provided financial advice and tips using interesting video content on feed, instream and Reels. She also closed the gap between users and the bank by allowing users to interact with her through Live and Messenger.

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Credits

Client: VIB

Collaborators: TBWA (Creative Agency), Vietcetera (Publisher), Hana.ai (Messenger Developer)

Meta Team:

Client Partner: Yen Ngo

Client Solution Manager: Viet

Creative Director & Strategist: Kairong Ku