KFC Society of Spice
Spice-lovers think themselves as part of a special group of people. After all, not many people can appreciate the kick of a good spicy meal. We created a platform for KFC fronted by a community of spice-lovers – helping them connect so that they can enjoy more spicy meals together. The platform will not only help the brand market their spice-related products, but gave KFC the opportunity to be the only fast-food brand in Singapore to speak for spice-lovers.
