Super-Kawaii Photobooth
Goodbye boring, passport-photo producing photobooths. Hello new, amazing, manga-artist-hidden-inside-drawing-your-portrait photo machines. This wondrous thing was placed in The Cathay where it attracted much stares, the longest queue, and lots of free publicity for Faber-Castell’s new range of manga pens on a wide range of social networks.
People loved it so much – they came back twice, and some even five times! Which was absolutely great for Faber-Castell, but not all that great for the artists. But no worries, they survived.
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Finalist, Cannes 2012