Be a Team PlayA.R.

A Facebook A.R. filter to show support for the national team and embrace the brand at the same time. Bringing the community together, no matter where they are watching the matches – at the stadium or on a Samsung TV. This campaign not only spoke to soccer fans, but also empowered all the Vietnamese people to celebrate, express their emotions and show their support together as one.

Creative Shop co-created with Leo Burnett for one of our key clients, Samsung. Helping them prototype and launch the first A.R. filter in Vietnam, in record time and before the tournament final match! 

With a paid reach of 11M people leading to 23K clicks (30X higher CTR than average). The A.R. garnered over 29M impressions, equivalent to 520X the capacity of Vietnam's largest stadium. And achieving over 300K engagements on a single ad, an unprecedented result for Samsung, building brand love.  Successfully built brand engagement with the community using the first A.R. campaign in Vietnam.

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Credits
Client: Samsung Vietnam
Agency: Leo Burnett, Vietnam
Meta Team:
Client Partner: Phuong Mai Dang
Client Solution Manager: Tu-Van Tien
Creative Strategist: Kairong Ku