Kairong, a Creative Strategist at Meta, Creative Shop. Focusing on creative direction, strategic thinking and exploring the creative potential on the platforms (Facebook, Instagram, Business Messaging, AR/VR). 

Graduated with a Bachelor of Fine Arts (Hons) in Visual Communications, Kairong had worked at multiple advertising agencies including TBWA and Ogilvy. She has worked on several global and local accounts including AIA, BMW, Coca-Cola, Dove (Regional), Hellmann's (Global), Huggies, KFC, Lexus, Ministry of Culture, Community and Youth (SG50), National Environmental Agency, Singapore Airlines, and VISA, etc. Her wide-ranging work has also gained her some recognition at various international creative award shows, which includes Cannes Lions, D&AD, The One Show, Spikes Asia and Singapore Creative Circles Award.  

Work aside; Kairong enjoys seeing the world through her handy camera and capturing the best happenings around her. And she is always looking out for new and interesting things to learn and play with.

                                                                                                    

Working Experience

April 2018 - Present
Creative Director/Strategist, Meta
Joined in April 2018, promoted in 8 months to lead the Vietnam Market. Was promoted again in Sep 2021 to take on a new regional role as Commerce & Business Messaging Lead. Currently looking after the biggest market in SEA leading regional accounts across E-commerce, Tech, Retail, FMCG, Entertainment. Working with brands like L'Oreal, Samsung, Nike, LVMH, Coca-Cola, etc.

Feb 2019 - Jan 2021
Advisory Committee Member
Singapore University of Social Sciences, B.A. in VisCom with Business

September 2015 - April 2018
Freelance Creative Director
Worked on global/regional/local projects and pitches with several of agencies including:
- Dentsu, Singapore: Land Transport Authority (LTA) pitch won
- DigitasLBi, Hong Kong: Shangri-La 
- Havas, Singapore: GSK Panadol (global digital)
- JWT, Singapore: LUX (global)
- McCann, Singapore: MasterCard, OCBC and TAFEP
- OgilvyOne, Singapore: MCCY, Singtel, Changi
- Publicis Groupe, Singapore: Joy, Oral-B, Safeguard and Vicks
- R/GA, Singapore: Citra and CloseUp 

April 2011 - September 2015
Senior Art Director, Ogilvy & Mather Singapore
- Unilever regional team working on Dove and main Global team on Unilever Food Solutions (UFS), after helping to win to the pitch
- Also worked on various international and local accounts including BMW Asia/Performance Motors, KFC, Kimberly-Clarke, Ministry of Culture, Community and Youth (MCCY), National Environment Agency (NEA), etc.

October 2013 to October 2013
Senior Art Director, Ogilvy & Mather London
Worked with teams from Chicago, London and Shanghai on Dove, one of Unilever's largest beauty brands

July 2013 to August 2013
Senior Art Director, Ogilvy & Mather Shanghai
Bringing regional learnings to China and working with the Shanghai team on projects for North Asia

June 2010 - April 2011
Creative, TBWA\Singapore 
Worked on some of the world’s finest brands like Singapore Airlines, Lexus, AIA, Economist, Energizer, Martell, Royal Salute, Standard Chartered Bank, VISA. 

2005 - 2010
Freelance Creative Consultant
Worked with a diverse range of clients, from press, media and web to electronics, medical and institutions. Some of brands: AstraZeneca International, DB Schenker, Enzer Electronics, Infocomm Development Authority of Singapore (IDA), Ministry of Culture, Ministry of Education, Singapore Press Holdings, The Brand Union, etc. 

November 2005 - June 2006 
Interactive Media Designer, Green Dot Internet Services (Subsidiary of NCS Group)

                                                                                                     

Education

August 2006 - August 2010
Bachelor of Fine Arts (2nd Upper Class Honors) in Visual Communication
Nanyang Technological University, School of Art, Design and Media

July 2003 - March 2006
Diploma in Multi-Media Technology (Merit Award)
Singapore Polytechnic, School of Digital Media and Info-comm Technology