The Perfect Tribute is Truth
We don’t often express what we feel to the ones we love. So to celebrate International Women’s Day, we got people in to confess what they really felt about the women they loved. Unknown to our interviewees, the people they were talking about were listening to every word they said.
We got lots of tears, hugs, and a whole lot of love that we cut into a video that was shared online, encouraging more people to simply tell the women in their lives how much they appreciate them on this one special day.
The idea was adapted for other markets and even other brand, which to us, was the best compliment of all.
