Love at First Bite

A sandwich made with Hellmann’s Real has more chance of turning a walk-in into a regular. We want chefs to make their food with Hellmann’s Real, by showing them that one bite is all it takes for customers to know if they’ll be back using in a 360 B2B and B2C campaign across print, in-store, activation, social and digital.

It received some amazing results in the process: 23,290,000 industry PR impressions, 36,030 social media impressions, and 100% of engaged non-Hellmann’s-using operators were converted.

ACTIVATION: FOOD TRUCK Can one bite turn a first-time customer into a regular? Hellmann’s teams up with chefs to prove that its Real Mayo can truly create love at first bite. We even invite food journalists, bloggers, chefs and operators to view the activation and build some buzz around it.

Print ads/ Posters

Social: Bite-sized Love Stories