The Places We Love
We always remind Singaporeans to play their part to keep Singapore clean. This time, we are giving them a reason to do so. Singaporeans already have a place they love, we just need to make them realise it.
Through social media, Facebook App and on-ground activations, we asked Singaporeans to show us the places they love and the reason why they will keep them clean. Concurrently, we launched a series of TVCs, prints and outdoor posters to create awareness. At the end of the campaign, we showcase their love for Singapore on an interactive map display.
Facebook App
Outdoor Posters
Prints
