Lazada Lucky 7

LUCKY 7, an interactive live game show to celebrate Lazada's birthday and sneak-peek the sale prices.
Targeting people who previously demonstrated interest on products that would be featured live, giving them a chance to guess the sale price to win the product.

Using the interactive FB Live show to reinvent how Lazada rollout DR campaigns, generating +46% interactions, increasing purchases by 7.6x and revenue by 38x compared to previous campaigns, helping our biggest DR client to build brand love while generating conversions. 

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Facebook for Business Success Story
Best Social Campaign 2019, Meltwater

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Credits
Facebook Team co-created with Lazada Malaysia 
Production: Facebook Live Studio Team & The Idea Lab 
Client Partner: Markus G.
Client Solution Manager: Hriesikesh V.S.
Creative Strategists: Kairong Ku, Vinicius P.
Designer: Aditi R.
Project Manager: Cynthia A.